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Internet Marketing Course
 
 
The ideal training course for business owners, marketing executives and individuals who want to know more about internet marketing and social media marketing concepts, strategies, tips and tools. This 2-day training session will mainly cover the following:
SEO 101 Pay Per Click 101 Social Media 101
SEO (Search Engine Optimization) will help you position your website properly to be found at the most critical points in the buying process. More Pay Per Click Advertising (using Google AdWords) is a form of search advertising that provides a top ranking in return for payment. More
 
Social media marketing has become a major piece of the search marketing puzzle and is changing the way we work, communicate and live. More
Google Analytics 101: You’ve built your Web site. Now what? More

Online Advertising & Social Media Marketing 101 – Overview This 2-day program is the ideal training course for business owners, marketing professionals and individuals who want to know more about internet marketing and social media marketing concepts, strategies, tips and tools. Learn what’s available in this session that is especially geared toward beginners, with details on the following topics and advice on how to succeed: SEO 101 SEO (Search Engine Optimization)will help you position your website properly to be found at the most critical points in the buying process. This SEO overview will help you understand what the search engines (especially Google, Yahoo & Bing) are looking for, and how the principle of building your site for your customers will also please the search engines. In clear, non-technical language, you’ll learn thelatest optimization trends along with the best practices necessary to make an immediate impact on your internet presence and website profitability. Pay Per Click Advertising 101PPC (Pay Per Click) Advertising is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed. Google now powers about 83% of all search engine traffic. Successful paid search advertisers need to understand Google AdWords inside and out. During this session, we will cover best practices for Google AdWords, including the tools and tactics you’ll need to manage and optimize your campaigns, keywords, match-types, ads, bids, targeting, landing pages and quality scores for Google Search and Display networks. Google Analytics 101 You’ve built your Web site. Now what? Is it generating revenue or is it still a cost center? Are people coming? Once they come to your site, what are they doing? Where are they coming from? Which areas of my website need to be improved? All these questions can be answered by interpreting your Web analytics data usingGoogle Analytics. You will be able to track which online marketing initiatives are cost effective and see how visitors actually interact with your site. 

Social Media Marketing 101

Social media marketing has become a major piece of the search marketing puzzle and is changing the way we work, communicate and live. Companies are amazed by the influence social media is having and want to understand how to use it effectively.

This session is designed to guide you through the complex landscape of social media and how it relates to your brand or web property. You’ll learn about the leading sites, the functionality they provide, and best practices for interacting in these virtual places. You’ll also come away with some valuable tips on how to effectively leverage your brand, services and products in different social media environments including Facebook, Twitter, LinkedIn, YouTube, Flickr, Wikipedia, Review Sites, Digg, and more. The session will also include suggestions how to integrate social media with other channels of online marketing effectively.

Who should attend this training?

Anyone involved in advertising campaigns and want to get the very best results for their marketing budget, including sales and marketing staff, online marketers and consultants.

Also, people who are involved in the design, performance or online advertising of a web site including web designers, web developers, consultants as well as students and non-specialists who want to learn about Internet Marketing and Social Media Marketing. This training program is targeted to those with responsibility for developing or implementing an organization’s online/digital strategy, including marketing managers, communication specialists, webmasters and IT managers or those who would like to a pursue a career in online advertising.

Who has already attended our training sessions?

The following companies have already sent their delegates in our earlier training programs:

MBC Group
Dubai Media City
EPOC Messe Frankfurt GmbH
Sheikh Zayed Road, Dubai
Rotana Hotel Management Corporation
Dubai
IFFCO Group
Sharjah
Al Khawarizmi International College
Al Ain | Abu Dhabi
Dubai Outlet Mall
Dubai – Al Ain Road
University of Wollongong in Dubai
Dubai Knowledge Village
Sharaf DG
Dubai
The First Group – Property Developer
Gold & Diamond Park, Dubai
Paintball Kuwait
Kuwait City, Kuwait
Mövenpick Hotel
Bur Dubai
Illusions Online Arabia FZ LLC
Dubai Media City
Zabeel Institute of Management & Tech.
Bank Street, Bur Dubai
Skyline University College
University City, Sharjah
Web Mark International
Dubai Media City
Innovative Human Resource
Dubai Knowledge Village
Nets International
Business Bay, Dubai
Lobo Management Services
Dubai World Trade Centre
UAE Exchange
Abu Dhabi
Intelligent Partners
Deira Dubai
Seat Holidays Dubai LLC
Deira City Centre, Dubai
Primedia Unlimited Middle East FZ LLC
Business Central Towers, Dubai Media City
Kaya Skin Clinic
Karama, Dubai
IMC Advertising
Dubai Media City
IQPC, Middle East
Dubai Knowledge Village
Advanced Electronics Company
Riyadh, Saudia Arabia
Alvins Gulf Chartered Accountants
Al Nahda, Dubai
Best Limo Rent a Car
International City, Dubai
Foamglas
Arenco Tower, Dubai Media City
Cosmic Healing Centre
Karama, Dubai
Sharjah Ladies Club – Sports Dept.
Sharjah
Sand Dollar Beach Store
Le Meridien Mina Seyahi, Dubai.
Western Aviation – Western Group
DAFZA, Dubai
Fibre Optic Supplies & Services
Dubai Internet City
Dubai Cosmetic Surgery
Al Wasl Road, Jumeirah Dubai
Exclusive Beauty UAE
Jumeirah | Health Care City

 

 

 
 
 

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